Setting Up Campaign Giving Levels

When it comes to fundraising, how you structure your donation levels can make all the difference. Setting up clear and enticing giving levels, complemented by clear impacts on the community, guides your donors and boosts your campaign's success. In this article, we'll explain how to set up the giving levels on your campaign.

One Time Donation Giving Levels

The Giving Levels that you input in this section will determine the Giving Levels presented to your donors if they choose to give a one-time donation. 

Please note that your donors will always have the option to enter their own custom amount.

1. On the 'Campaign Settings' tab, scroll down to the "Giving Levels" section.
2. Your Giving Levels will be pre-set to the following:
3. You can change your Giving Level labels in the first column, amount in the second column, and impact in the third column.

Recurring Donation Giving Levels

The Giving Levels that you input in this section will determine the Giving Levels presented to your donors if they choose to give monthly.

Please note that your donors will always have the option to enter their own custom amount.

1. On the 'Campaign Settings' tab, scroll down to the "Recurring Giving Levels" section, just below the "Giving Levels" section.
2. Your Recurring Giving Levels will be pre-set to the following:
3. You can change your Recurring Giving Level labels in the first column, amount in the second column, and impact in the third column.

Specific Donation Impacts

Including a specific impact for each giving level is a powerful strategy for inspiring greater contributions from your donors. For instance, when donors realize that a modest increase in their monthly commitment can provide tangible benefits—like feeding a homeless family of three for a day—they are often motivated to extend their support. Clearly outlining these impacts alongside donation options is therefore essential, not only for encouraging generosity but also for fostering a deeper connection between donors and the meaningful outcomes their contributions make possible. By illustrating the direct effects of their support through the "Impact" field of the Giving Levels sections, nonprofits can effectively engage donors in their mission and drive positive change in the communities they serve.

We also suggest including information on the overall impact of donations as well as the impacts of each specific Giving Level in the Campaign Description, so that users can quickly understand their immediate impact.