After closing your event, you will unlock an event summary. This event summary is full of information on your donors, popular items, money left in the room, and so much more! This article will explain the elements of the event summary and how you can use it to improve your event year over year. The event summary button appears at the top of your manager portal, to the right of the "View Event Site" button.
Total Raise
- The "Total Raise" section breaks down the total amount raised into various categories. In the example above, you can see that the majority of event revenue came from donations. Based on this, you might consider adjusting the items offered in your auction to better engage donors. Alternatively, you could evaluate the strategies used to solicit donations and replicate them at your next event to achieve similar results.
Dollars in Room
- "Dollars in the Room" was created by the founder & CEO of Event.Gives, Sam Staley. This shows your event goal, the raise potential, your actual raise, and then the (gross un-captured and captured) total dollars in the room. Dollars in the room shows you money that donors were intending to spend on an item, etc... but were outbid or did not complete their purchase. This is a great data point to better understand what items your supporters are interested in and want to see at your next event.
Top Bidders
- The "Top Bidders" section displays a list of your highest bidders along with the total amount they bid. This is a great data point to be able to thank your donors for engaging and plan around those donors at your next event.
Top Items
- "Top Items" section displays a list of the top items by their final bid amount.
Popular Items
- "Popular Items" section displays a list of the top items based on the amount of bids those items received.
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