To purchase an event ticket, attendees simply need to visit your Event Website and click on Register in the top right corner of the page.
If your event is not utilizing tickets, this will prompt the user to create an account or login to an existing account.
If you have admission tickets associated with your event, this will bring your attendees to the tickets available for purchase to your event. From there they can select the type and amount of tickets they would like to buy and it will be added to their cart for checkout.
From there your attendees can select the blue "Pay Now" icon to log into their account and pay with a credit card on file or register as a new user.